AI is rapidly reshaping how brands acquire, engage, and grow customers, but long-term success depends on trust, responsible use, and the ability to scale. This session explores how organizations can leverage AI to drive customer growth while maintaining transparency, data privacy, and ethical standards. Learn how to balance innovation with governance, build customer trust through responsible AI practices, and design scalable AI-driven strategies that deliver consistent value across the customer lifecycle. Through real-world examples and forward-looking insights, this session will help leaders prepare for the next phase of AI-powered customer growth.