As customer journeys become more complex, brands need flexible and scalable martech stacks that can adapt in real time. This session dives into the rise of composable martech and the critical role of Customer Data Platforms (CDPs) in unifying, managing, and activating customer data across channels. Discover how real-time data activation enables personalized, timely, and relevant customer experiences at scale. Through practical examples, this session will showcase how organizations can break down data silos, integrate best-of-breed tools, and turn customer data into immediate, revenue-driving actions.