This keynote explores how leading organizations are rethinking customer acquisition in an era defined by artificial intelligence, rising customer expectations, and stricter data privacy regulations. As traditional acquisition models face increasing limitations, the session highlights how AI-powered insights, first-party data strategies, and privacy-first approaches are becoming essential to drive sustainable and compliant growth. The session offers a strategic perspective on how brands can acquire customers more intelligently—balancing performance, trust, and long-term value in a rapidly evolving digital landscape.