martech ai

February 01,2026

When Mobile Meets Intelligence: How AI and Pioneering Technologies Are Redefining Marketing Strategy in Indonesia

Martech News Jakarta, Indonesia – The rapid evolution of mobile marketing and artificial intelligence (AI) is being accelerated by a new wave of pioneering marketing technologies. These innovations are not only improving campaign efficiency, but fundamentally changing how brands understand consumers and activate growth in Indonesia’s mobile-first economy. As mobile…
January 28,2026

Challenges of MarTech Transformation in Indonesia Amid Rapid AI Acceleration

Martech News, Jakarta – As artificial intelligence (AI) continues to advance at an unprecedented pace, Indonesia’s marketing technology (MarTech) landscape stands at a critical crossroads. While businesses increasingly recognize the strategic value of AI-driven marketing, the transformation toward a mature MarTech ecosystem remains complex and uneven. Indonesia’s digital economy offers…

About Author

The author is a marketing technology professional with a strong interest in MarTech, AI, and digital transformation. Actively involved in Indonesia’s marketing and technology ecosystem, the author focuses on how technology enables smarter, more effective, and human-centered marketing strategies.