martech indonesia Archives - Martech Indonesia 2026

February 01,2026

When Mobile Meets Intelligence: How AI and Pioneering Technologies Are Redefining Marketing Strategy in Indonesia

Martech News Jakarta, Indonesia – The rapid evolution of mobile marketing and artificial intelligence (AI) is being accelerated by a new wave of pioneering marketing technologies. These innovations are not only improving campaign efficiency, but fundamentally changing how brands understand consumers and activate growth in Indonesia’s mobile-first economy. As mobile…

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January 28,2026

Beyond Apps and Ads: The New Era of Mobile Marketing in Indonesia

Martech News, Jakarta – Mobile has become the center of everyday life in Indonesia. From shopping and payments to entertainment and social interaction, smartphones are now the primary gateway between brands and consumers. But as mobile usage continues to surge, mobile marketing is evolving far beyond apps and ads. Today,…

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January 28,2026

Challenges of MarTech Transformation in Indonesia Amid Rapid AI Acceleration

Martech News, Jakarta – As artificial intelligence (AI) continues to advance at an unprecedented pace, Indonesia’s marketing technology (MarTech) landscape stands at a critical crossroads. While businesses increasingly recognize the strategic value of AI-driven marketing, the transformation toward a mature MarTech ecosystem remains complex and uneven. Indonesia’s digital economy offers…