Martech News, Jakarta – As consumer behavior becomes increasingly digital, marketing channels grow more fragmented, and pressure mounts for measurable business growth, companies across industries are being forced to rethink how marketing is managed. In this environment, marketing technology (martech) is no longer a supporting tool it has become a core driver of business strategy, efficiency, and growth.

Responding to this shift, MTX – Marketing Technology Transformation Indonesia has officially been launched and will take place on 24 June 2026 at the Thamrin Nine Ballroom, Jakarta. MTX is positioned as a high-level, one-day Conference & Exhibition designed to help businesses navigate and accelerate their marketing transformation through technology.

MTX brings together C-level executives, business leaders, heads of marketing, digital decision-makers, and technology companies to explore how AI, data analytics, marketing automation, mobile and omnichannel marketing, and customer experience platforms can be leveraged to drive measurable revenue growth, operational efficiency, and competitive advantage.

Unlike traditional marketing events, MTX takes a business-first approach to technology, highlighting real-world use cases and strategic frameworks that connect marketing performance directly to business outcomes.

A wide range of key industries are expected to participate, including:

• Financial Services & Fintech
• Retail & E-Commerce
• Telecommunications & Digital Services
• FMCG & Consumer Goods
• Healthcare & Healthtech
• Travel, Hospitality & Lifestyle
• Technology, SaaS, and the Startup Ecosystem

In addition to conference sessions led by top speakers and industry leaders, MTX will feature a curated exhibition showcasing leading marketing technology providers, offering participants hands-on exposure to solutions already shaping the future of marketing across industries.

“MTX was created in response to a real and urgent need within the industry. Many businesses are struggling with fragmented data, increasing customer expectations, and the demand for faster growth. MTX is designed as a strategic platform where business and marketing technology converge to deliver practical, scalable impact“
said Putri Ayu, Business Development Manager of MTX.

With its integrated Conference & Exhibition format, MTX aims to become a key reference point for business and technology leaders seeking to understand the next phase of marketing transformation in Indonesia and build meaningful cross-industry collaboration.

About the Organizer – Evonect

Evonect is the organizer of MTX – Marketing Technology Transformation Indonesia. Derived from the term “Evolving Connection,” Evonect is an event and platform builder focused on creating strategic connections between business leaders, technology innovators, and industry ecosystems. Through curated conferences, exhibitions, and collaborative platforms, Evonect aims to accelerate industry transformation by connecting ideas, people, and technology in meaningful and impactful ways.